The main thing of the buying function is to make sure that the products bought on sale by the retailer are adapted by the target market and can be sold in sufficient quantity to carry out the profit margin envisaged by the businesses. It is a very complex duty, and is provocative to realize on a competitive market. The majority of the retailers updates and replaces their whole actions every six weeks. Responsibilities of the fashion buyer include the following:
- To develop and buy a range of merchandise that achieves the profit margin and is consistent with the retailers buying strategy.
- To source and develop products from an effective supplier base
- To be responsible for the negotiation of product prices including delivery and payment terms
- To research and evaluate all relevant product and market trends
- To communicate effectively with suppliers, product teams and senior management within the company.
- To work within constraints of merchandise planning
- To effectively manage and develop the buying team Seasonal Trading
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