Marketing Research - An Effective Marketing Management Solution

Marketing management is very crucial aspect of any big firm. It involves many important things like managing marketing resources and activities of a firm or applying marketing techniques practically, etc. It helps a firm to acquire and expand consumers list and manage relations with them. Even implementing any integrated marketing solution like understanding and analyzing what consumers require and developing their products and services according to their needs, is also part of marketing management.

Marketing management is responsible for making fact-based decisions on developing marketing strategy, implementing cost efficient programs for the firms, and possessing a detail understanding regarding a firm’s market and business. Thus it helps firms to take further steps to plan strategies to develop its business. This is often done by a process called marketing research. It helps in making apt analysis on different segments of company, customers, competitors like behaviors, demographics, psychographics, etc. using tools like perceptual mapping. There are two kinds of research process. One is direct marketing research and the other is secondary marketing research.