LinkedIn Tips for Auto Dealerships

If you like many business and professional people, your first attempt into social media marketing may have been LinkedIn. For people in professional occupations, in 2003 LinkedIn launched a social networking website. As per June 2013 estimates, the company reports having more than 259 million registered users in more than 200 territories and countries. On company profile pages, in 2010 November, LinkedIn allowed the business to list their products and services. Now we will see how to use LinkedIn effectively for you auto dealership business.

• Groups: Join in the LinkedIn groups where your most customers are hang out. Check regularly for what discussions you can contribute with the groups. Within the group, make yourself known to all. Search for more groups to find most relevant to you.

• Contacts: Import the contacts from your email of your clients. It will help you find customers who are already in the contacts list. If they are already in LinkedIn, it will show those people to connect. As per the details filled in your dealership firm, LinkedIn will automatically show you some suggestions to connect with them. Search for the people those who are connected with your customers and you feel those will be the potential customers, send the request to connect with them.

• Targeted content: 90% percent of auto buyers research through the internet before they come to a decision on purchasing a car. So you need to have a potential and targeted content to engage the customers properly. As per a recent research, before visiting the auto showroom, 67% of potential buyers visit the dealership's website to get to know about dealership. Post content updates of your on your dealership's LinkedIn page. It drives traffic to your blog, website and showroom.

• Answer questions: The answers to the questions in LinkedIn help you  as it shows your expertise, establish yourself as a thought leader. Therefore, answer for the questions those are from other users on specific topics those which are related to your products, original equipment manufacturer, or services. Drive those customers with educational content posts in your blog.

• Promotion of deals: Ability to contact with potential customers is one of the most valuable skills to have. It involves knowing by the fleet sales departments to use with LinkedIn. LinkedIn allows your dealership's sales personnel to find and connect with the decision makers, and people who are influential within a business those who are trying to sell to.

Under your company, overviews page in the LinkedIn add your most popular products and services. There is also a product and service tab in the page you can add them there. You also receive the recommendations from your peers.

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